Promoting your business is all about gaining trust. Citations can help gain this trust and get your business seen in local SEO results. shiftedseo.com To take advantage of local citations, it is essential that you already have a Google My Business listing set up, claimed and optimised. In traditional organic SEO, links from a trusted relevant website are one of the main ranking factors Google uses. With regards to local SEO, text hyperlinks help rank Google Local Pack listings in the search results.